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Successful Authors Using Twitter for Book Promotion and Audience Building
I have been talking about Twitter all week: Top 7 Tweets to Promote Your Book Hashtags: The What, Why and How Today, I will take a closer look at some of the most successful authors using this...
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Key Words: What, Why and How – A Simple Explanation
As a writer you know how important it is to selection the correct words to convey a message, feeling or scene. The same is true when marketing your self-published book. Content Marketing is the number...
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Promoting Your Self-Published Book on YouTube
We know a picture is worth a 1,000 words but what about video? You tell me. Let’s look at a few YouTube statistics from 2014: 1 Billion people across the world use YouTube every month (Click to Tweet)...
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Promoting Your Self-Published Book on Facebook
Facebook, with its one billion users, seems like the best place to promote your latest book; am I right? However, with recent changes to the social media behemoth, updated posts that you make on your...
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7 Top Facebook Numbers Important for Promoting Your Book
Without a doubt, Facebook has the potential for creating community and building excitement around your self-published book. But how do you know if you are getting any traction? Most marketing articles...
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A Picture is Worth 1,000 Customers: Using Instagram to Promote Your Book
We are in a fast-paced, instant, give-it-to-me now world in which people live and die by their mobile devices. Therefore, if you want to capture the attention of prospective readers; you have to be...
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3 Places to Find Key Influencers for Your Self-Published Book
Word of mouth marketing is the most successful and yet the most challenging to acquire. Consumers know the value of their opinion, thanks to the power of social media, and therefore, they take care...
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LinkedIn Groups – A Great Resource to Promote Your Self Published Book
Linkedin continues to be the number one social network for business to business interaction and for authors it is a ripe breeding ground for new and valuable relationships. However, once you complete...
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J.K. Rowling Builds a Reader Audience Through Twitter
We love a great success story and certainly J.K. Rowling, renown author of the Harry Potter story is one of the best. From practically homeless to one of most published authors in the world, J.K....
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Are You Easy to Find?
As a self-published author, it is of critical importance that potential readers, book sellers and reviewers know how to find you. Do you make it easy? One of my biggest frustrations is landing on a web...
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How to Set Your Marketing Table
When you were in middle school, depending on your age, you most likely had a class in home economics. Part of the lesson, at least in my class, was the proper way to set a table. The knife and spoon...
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Does Tumblr Replace Your Website?
Recently, Nescafe, leading instant coffee retailer announced the death of their website. From a press release announcing their decision we learn: Nestlé, one of the giants of the...
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And the Winner Is: Tips for an Online Contest
Everybody loves a contest, am I right? It is fun to enter and even more fun to win. So why not use the element of a contest to spread awareness of your book(s). Since the majority of the world is on...
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Time to Get Back to Your Blog
I have talked, off and on, about the power and importance of having a blog as a platform to showcase your points of view as well as to promote your self-published book. The Benefits of a Blog The...
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How to Ruin Your Reputation in 140 Characters or Less
We are quick to jump on the social media band wagon to connect with readers and promote our books but we should be aware that it isn’t just unicorns and rainbows on the Internet. In 2010 ten million...
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Creating a YouTube Channel for Your Self-Published Books
If a picture is worth a 1,000 words, a video is worth its weight in gold. YouTube is the second largest search engine on the Internet following Google. When people want to learn something, they go to...
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What Do You Want to Accomplish with Social Media?
When you ask most people what they want out of social media they have one of four answers: Drive traffic to my website. Gain more brand awareness – make sure people know who I am. Improve my organic...
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Why You Should Check Out LinkedIn Groups
Have you joined LinkedIn yet? I’ve talked previously about the benefits of LinkedIn and I’ve even talked about LinkedIn Groups, but today I want to delve a little deeper. I am a member of several...
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From Joy to Despair to Hope in a Blink
Imagine the sheer wonder of your wedding day; marrying the man of your dreams, surrounded by loved ones all joining in the celebration. Now imagine receiving the worst possible medical diagnosis with...
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Improve Book Sales and Ensure that Your Book Reaches Its Full Potential
Publishing a book is an incredible achievement that has the power to change your life and the lives of those who read your work. It is a legacy that can outlive and out-reach any one individual....
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